This organization aims to prevent the abuse and neglect of our nation’s children, by their parents, their caregivers, and their peers. For this company, I had to redesign its logo identity. I chose to go a little bit more realistic and raw by using the figure of a mother who has her hand open with two children that are trying to hug her to represent the comfort they feel when near the person who is supposed to love and protect them most. I also had to redesign their annual report, which needed to be more engaging with their lecturers and the audience, and show them the kind of work they do and how they use their resources and donations from people around the United States.
